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The Sketa Oz Story

The SKETA OZ Group is the hub of all things 'Sketa Oz'.  

What are we?
We are multi-level, branded business group that engages in the following industries: The Arts, Design, Publishing and Education.  Presently under our umbrella is: Sketa Oz Design; ELK Publishing; Sketa Oz Philanthropy and of course - 'Sketa' who is an author, illustrator, entertainer and entrepreneur.

Where did the term 'Sketa' come from?
Sketa was acquired many moons ago when Selina's grandfather, endearingly likened her to that of a buzzing mosquito - due to a severe, excess of energy.  Over the years, the nom de plume stuck and Selina began using it to sign off on all her artistic endeavours. 

               It is also an acronym for her early developments in the business world:
             S elina K ucks E ntertainment, T heatre and the A rts

Who are we today?
Today SKETA, with the accompanying term OZ has grown into an all encompassing brand that says everything about Selina - from staying true to her family roots to building and nurturing unique Sketa Oz businesses.
Under the Sketa Oz Umbrella

Our Purpose

As a group, the Sketa Oz Mission is to become the best version of 'us' - through building uniquely creative, artistic and educational businesses that make a difference in the world.

Our Brief History

  • 2018 -  APAC Insider - Australian Enterprise Award - BEST CREATIVE AGENCY & PUBLISHING AGENCY 2018
  • 2017 - Sketa supports USQ Bookcase for the fourth year in a row, since its inaugural commencement.
  • 2016 - Design for the Sketa Oz Collection begins 
  • 2016 - Sketa Oz Design officially commences
  • 2014 - ELK Publishing extends it reach to Australia
  • 2014 ​- SKETA OZ 'Keiretsu' Business Management Structure to include
                              publishing under its umbrella
  • 2014 - SKETA OZ rebranded
  • 2009 - ELK Publishing commences in Seoul, South Korea
  • 2005 - Sketa Oz International Ballet Company & Studios Dissolved
  • 2003 - Sketa Oz Philanthropy  extends sponsorship to include the Brisbane Eisteddfods - Solos and the Lockyer District Dancing Festival
  • 2003 - Seoul Royal Ballet Company and Sketa Oz International Ballet merge
  • 2002 - Sketa Oz Philanthropy begins and sponsors the first of many national & international ballet competitions 
  • 2000 - Sketa Oz International Ballet - Company and Studios launch in Australia
  • 1995 - Selina accepts Chief Editor position with Korean Commission for UNESCO
  • 1995 - Official company auditions and classes commence at the Seoul Foreign School 
  • 1994 - Selina starts cultural reporting with MBC, KBS and Arirang Television to pay for the upkeep on the ballet company
  • 1994 - Selina begins script & article writing for Telesys Publishing, AFKN Broadcasting Scripts, Newspeople Magazine, Korea Journal
  • 1994 - Student classes begin at the Seoul Foreign School
  • 1994 - the foundations of SKETA OZ  commence in Seoul, South Korea - Selina registers Seoul Royal Ballet Company​
The Sketa Oz Group
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Design, Illustrate, Publish or Print a Book

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​SO Collection
Creations by Sketa Oz Design 
The SO Collection


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  • SKETA OZ NEWS
    • WATCH - Sketa Oz News
    • READ - Sketa Oz News
  • SELINA
    • Selina
  • SO DESIGN
    • SKETA OZ DESIGN
    • The Sketa Oz Collection
  • SOS - Sketa Oz Store
  • ELK PUBLISHING
  • EXPLORE SKETA OZ
    • About Sketa Oz
    • Under the Sketa Oz Umbrella
    • Opportunities
    • FEM'PRENEUR
    • ONE WORLD
    • PHILANTHROPY >
      • Dance Philanthropy
    • MEDIA CENTRE