We all love our advertising...or do we? It benefits the astute businessman and company holder or retailer and yes even us, the consumer. A bargain is everything, isn't it? To know where and when the best bargain can be had or where one can find the most suitable toy for last minute birthdays or Xmas gifts, is crucial.
We think, we need to know and businesses feel they need to remind us that they are still on the planet - to sell us a billion and one items that they convince us, we can’t live our lives without and can’t get anywhere else in the world, except at their store.
But...what if there was no paper advertising? What if, a rule could be passed in parliament that could reduce the amount of advertising that bombards our senses? Could there be a time limit on what, how long, and to what amount our lives could be intruded upon by advertising? Have you ever thought about it?
I have given this considerable thought over the years and feel we need to start somewhere; we need to start at the most serious of advertising that not only invades our homes every last day of the year, but depletes our planet of vital resources that are difficult to grow and replace – without which we would all shrivel up and die.
Yup – you might have guessed - the beloved letterbox drop, advertising.
So...for the last two months, I have collected every last piece of advertising through my mailbox and the amount of unread, wasted paper is more than staggering. It is mind-blowing!
From December 1st through until Sunday, January 31st 2015, exactly 455 pieces of advertising have entered my letterbox. This is 28.43676581 pounds of advertising = 12.8987 kilograms of wasted paper. Yup! You read right! I have counted every last piece, weighed and placed them all over my backyard and photographed them just to show you, the seriousness of this problem.
Now I know, not every dwelling will receive the letterbox drops. So, let’s round-down the figures, to make them more manageable. Let’s use just 50,000 occupied dwellings, multiply that by 455 pieces and wallah! 22,750,000 pieces of junk mail or...12.8987 kgs x 50,000 dwellings = 644,935 kilograms of paper.
Remember these figures are just for
If we do the maths for 1 year...
Now if you ask me, that is an awful lot of paper and an awful lot of trees cut down for nothing, except pumping up someone’s letterbox. Receivers will flick through maybe 5% of what is delivered and then throw it into the closest bin! And not always the recycle bin, either.
So, how much would all that convert to - for Queensland or for that matter...Australia?
Could our problem be that bad? Well, it’s diabolical and our carbon foot print is humongous! Given this wastage is only for letterbox drops, on a 2 month period, I can’t imagine what the figures would look like for the rest of the paper, we waste.
According to the cencusdata.abs.gov.au, Australian private dwellings for 2011 were 9,117,033. Fortunately, I don’t have figures for 2016. So let’s just crunch the numbers, based on 2011.
x 455 pieces
= 24,889,500,090 pieces of advertising per year.
x 12.8987 kilograms
= 705,587,241.342 kilograms of paper
OR an unbelievable,
705,587.241342 tonnes of paper!
So how many trees are needed to make this much paper? According to conservatree.org it takes:
705,587.241342 tonnes of paper
X 7.68 trees,
We would need:
Again, that’s an awful lot of trees to be cut down for unread, wasted advertising and we are only talking about – JUNK MAIL!
It is hard to fathom or imagine how many trees are cut down for...needed publications.
Check out the facts: